17 DAYS AGO • 3 MIN READ

your book vs. everything with a deadline

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Holly Ostrout | Your (Profitable) Book Bestie

My unique framework combines transformational storytelling techniques with strategic purpose points that create books with genuine impact—and that can generate an extra $50k-$100k annually. I use my signature Book Mapping process to make your writing process quick and humane, and we build that book over my proven Heroine’s Journey framework that moves readers from curious to reaching out—so your book becomes your best lead generator for years to come.

Hey Reader!

My first book took me 10 years to finish, so this next part sounds very familiar to me.

Earlier this year, I interviewed 19 business owners about writing their books. One of them had been thinking about a book idea for about 5 years, and told me:

"I just literally don't know that I have the time to commit."

And they weren't the only one:

  • "I vastly underestimate the amount of time that things take."
  • "Is this going to take me, like, five years to write it?"
  • "How much time do I have to block out to get it done?"
  • "I'm busy doing so many things."
  • "I don't have tons of time."

That's how a book ends up at the bottom of the to-do list.

Client work has deadlines. Your family has color-coded shared Google Calendars. Your book has... you. (And your future readers, who'll grab whatever book is on the shelf now.)

So it moves to next week, and next week brings its own deadlines.

Then a free hour finally shows up, and you spend it rereading your last 3 pages to remember what this chapter was even for. No wonder a book feels like it takes forrrreverrrrr.

Done that way, it does.

Holly Haynes (another Holly!) asked me about this on her podcast, Crush the Rush.

She said a lot of people never start a book because "I don't have time to write," so she asked what my schedule looks like.

My answer involves a 5:30 alarm (NOT for writing), a laptop that closes at 2 or 3pm, and a Mother's Day worksheet from my kid that I'd like to formally dispute.

Click the video below to watch on YouTube.

video preview​

​Or click here to listen on Apple Podcasts.​

Your book bestie,

Holly

PS — If any of those lines sound like you, hit reply and tell me what things + projects get worked on before your book.

PPS — Short writing time goes a lot further when you already know what your book is for. We work that out live in Open the Right Doors on November 11 (12 pm ET, $27). Save your seat →​

Your Damn Good Book™ Journey

🐦‍⬛ START: If you want your book to make you money, it needs the right strategy—for you. (Take the free ​$100K Book Strategy​ quiz)​
🐦‍⬛ NEXT: Plan your book strategy 1:1 with me before you start, so you write the right book. Voice or text. $47/mo. (The Book Bestie Hotline)​
🐦‍⬛ ALL IN: Ten months, white glove, one-on-one, from idea to published & launched. Spots limited. (Learn about Author Alchemy)

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Hi, I’m Holly—I’m a book coach & publisher for entrepreneurs who want to write a Damn Good Book™ for their business. The kind that gets underlined, dog-eared, lands paid speaking gigs, and makes their business simpler, smarter, and more visible.

I love working with business owners to turn their ideas into books that actually do what they’re supposed to—make people want to work with them.

I blend narrative psychology, publishing strategy, and my own proven frameworks—including my signature Book Mapping process and the Heroine's Journey—to create books that are wildly engaging and built to move readers toward working with you, so your book becomes your best lead generator for years to come.

If you're ready to write a Damn Good Book for your business, I'm your girl.

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Holly Ostrout | Your (Profitable) Book Bestie

My unique framework combines transformational storytelling techniques with strategic purpose points that create books with genuine impact—and that can generate an extra $50k-$100k annually. I use my signature Book Mapping process to make your writing process quick and humane, and we build that book over my proven Heroine’s Journey framework that moves readers from curious to reaching out—so your book becomes your best lead generator for years to come.