25 DAYS AGO • 4 MIN READ

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Holly Ostrout | Your (Profitable) Book Bestie

My unique framework combines transformational storytelling techniques with strategic purpose points that create books with genuine impact—and that can generate an extra $50k-$100k annually. I use my signature Book Mapping process to make your writing process quick and humane, and we build that book over my proven Heroine’s Journey framework that moves readers from curious to reaching out—so your book becomes your best lead generator for years to come.

Hey Reader!

On the afternoon I got laid off, I slunk off from the Zoom call with HR, grabbed yesterday's half-drunk glass of water, and slumped down on the couch to watch Bluey with my daughter.

She was two, and she snuggled right into me while giggling at something Bandit said to Bingo.

And I nearly lost it right then because that hadn't been happening much lately. I'd been working 60-plus hours a week for a company that—I was just now realizing—saw me as a budget expense.

No matter how much revenue I brought in—almost 10x my salary—I still wasn't enough of an asset to keep.

I was so freaking mad. So freaking sad. So freaking ashamed.

So freaking tired.

But over the course of the next week, I came to—slowly, painfully—realize that if I didn't value my own time and my own value, nobody else would either.

And later that evening as my husband and I stood in the kitchen having a "20-seconder" (a 20-second or more hug when one of us is feeling stressed, sad, burnt out, or upset, because science told us it was a great idea), he suggested... maybe I don't go look for another corporate job.

Maybe I... take the side business helping authors that I'd been building for almost 10 years at that point... and make it a full-time-thing.

And build it in a way that pays our mortgage but also supports our lives.

I told the whole story, including the harder year that came right after, on The Luxe Leap with Réland Logan.

Listen to the 7-minute clip:

video preview​

(Or listen to the full episode.)

So I built my business around that. These days:

  • My workday runs from 9 to 2.
  • My nights and weekends are mine.
  • I only say yes to work I actually want to do and I show up fully for it.

It's also why I teach writing a book the way I do.

The people I work with are running businesses, serving clients, and raising families. A book plan that needs 5 am alarms or all your weekends asks you to make the same trade I walked away from that afternoon, so everything I teach is built to fit into the time you already have.

The biggest time-waster I see in book writing is spending months on a book that doesn't lead anywhere. The book gets finished, and then it doesn't bring in the clients, talks, or sales it was meant to, because nobody decided where it should lead before the writing started.

So on Wednesday, November 11, I'm teaching a live workshop called Open the Right Doors.

You'll work on your own book the whole time, and you'll leave with:

  • Your book's Strategy Stack, and what it could bring your business
  • The step your book covers right before your offer
  • Your book funnel sketched out, plus the money math for it

Come live if you can. You'll do each exercise during the workshop, and then I give live feedback on what people share and answer questions as they come up. That's the part a recording can't give you.

Your book bestie,

Holly

PS — If you only have a few minutes today, play the clip on your next walk or drive. ▶️ Listen here​

Your Damn Good Book™ Journey

🐦‍⬛ START: If you want your book to make you money, it needs the right strategy—for you. (Take the free ​$100K Book Strategy​ quiz)​
🐦‍⬛ NEXT: Plan your book strategy 1:1 with me before you start, so you write the right book. Voice or text. $47/mo. (The Book Bestie Hotline)​
🐦‍⬛ ALL IN: Ten months, white glove, one-on-one, from idea to published & launched. Spots limited. (Learn about Author Alchemy)

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Hi, I’m Holly—I’m a book coach & publisher for entrepreneurs who want to write a Damn Good Book™ for their business. The kind that gets underlined, dog-eared, lands paid speaking gigs, and makes their business simpler, smarter, and more visible.

I love working with business owners to turn their ideas into books that actually do what they’re supposed to—make people want to work with them.

I blend narrative psychology, publishing strategy, and my own proven frameworks—including my signature Book Mapping process and the Heroine's Journey—to create books that are wildly engaging and built to move readers toward working with you, so your book becomes your best lead generator for years to come.

If you're ready to write a Damn Good Book for your business, I'm your girl.

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Holly Ostrout | Your (Profitable) Book Bestie

My unique framework combines transformational storytelling techniques with strategic purpose points that create books with genuine impact—and that can generate an extra $50k-$100k annually. I use my signature Book Mapping process to make your writing process quick and humane, and we build that book over my proven Heroine’s Journey framework that moves readers from curious to reaching out—so your book becomes your best lead generator for years to come.